Inside the Technology Powering the Future of Immersive Concerts
From the 16K wraparound screens of the MSG Sphere to the motion-captured avatars of ABBA Voyage, live music is undergoing a multi-sensory revolution. A deep dive into the spatial audio, haptics, and visual illusions redefining the concert experience.
By Factlen Editorial Team
- Immersive Tech Pioneers
- Argue that multi-sensory technology elevates music by turning it into a fully enveloping, 3D experience that engages all the senses.
- Virtual & Metaverse Advocates
- Focus on the democratization of live events, noting that VR and AR remove geographical and financial barriers for global fans.
- Traditional Live Music Purists
- Value the raw, unpolished human connection of live performance and caution against technology overshadowing the music itself.
What's not represented
- · Independent touring musicians
- · Small venue operators
Why this matters
The traditional stage-and-speaker concert model is being replaced by multi-sensory environments that blur the line between physical and digital reality. Understanding this technology reveals how the entertainment industry is leveraging billions of dollars in R&D to fundamentally change how we experience live art.
Key points
- Next-generation venues are replacing traditional stages with wraparound LED screens that place audiences inside the visual environment.
- Spatial audio treats instruments as independent objects, allowing sound to be placed in a 3D space rather than blasted through stereo channels.
- ABBA Voyage utilizes motion capture and advanced lighting geometry to make 2D digital avatars appear fully three-dimensional.
- Haptic seating and environmental effects like wind and scent are being integrated to create multi-sensory, full-body experiences.
- Virtual reality platforms are democratizing these technologies, allowing global audiences to attend immersive concerts from home.
Live music is undergoing a fundamental transformation. For decades, the model was simple: a stage, a stereo public address (PA) system, and a crowd. Now, a new wave of multi-sensory technology is redefining the canvas, shifting the focus from merely watching a performance to stepping entirely inside it.[1][6]
At the forefront of this visual revolution is the MSG Sphere in Las Vegas, a $2.3 billion architectural marvel that has rewritten the rules of venue design. It replaces the traditional stage backdrop with a 160,000-square-foot wraparound interior LED screen, curving planetarium-style over the audience to fill their entire peripheral vision.[3][8]
Running at a staggering 16K by 16K resolution, the Sphere's display requires immense computational power. Because of its curved shape and the natural tendency for pixels to distort near the poles, engineers utilized an adaptive pixel pitch to maintain a seamless image. The result effectively places the viewer inside the digital environment rather than in front of it.[3][8]
Across the Atlantic, London's ABBA Voyage has taken a different, yet equally groundbreaking, approach to visual immersion. Built on a $175 million budget, the purpose-built ABBA Arena hosts digital avatars—dubbed "ABBAtars"—of the Swedish pop legends, performing exactly as they did in 1979.[4][7]
Created by Industrial Light & Magic (ILM), the visual effects studio behind Star Wars, the avatars required over 1,000 artists and five weeks of motion-capture performances by the band members. Wearing specialized suits dotted with reflective markers, the band's movements were captured by 160 cameras to ensure the digital renditions possessed genuine human nuance.[4][7]

The illusion relies on a modern adaptation of the 19th-century "Pepper's Ghost" trick, utilizing three 65-megapixel LED screens and precise geometric lighting. By perfectly synchronizing the physical stage lights with the digital lighting rendered in the animation, the 2D avatars appear completely three-dimensional to the audience, seamlessly blending with the live 10-piece backing band.[4][8]
But visual spectacle is only half the equation. The true paradigm shift lies in the audio. Traditional concerts rely on stereo or mono PA systems, which blend inputs into channels and project them forward, often resulting in a narrow acoustic "sweet spot" near the center of the room.[2]

Next-generation venues utilize "spatial audio" or object-based mixing. Instead of routing a guitar to a left or right channel, sound engineers treat the instrument as an independent "audio object." The system's algorithms then process the positional metadata for these objects, allowing them to be placed and moved precisely within a 3D loudspeaker space.[2]
Next-generation venues utilize "spatial audio" or object-based mixing.
The Sphere utilizes 167,000 hidden speakers, mounted behind the acoustically transparent LED screen, to deliver this localized sound. Using wave field synthesis and beamforming technology, the system can direct specific audio streams to exact sections of the venue without bleed, ensuring that every single seat receives an emotionally impactful sonic image.[3][8]
To complete the immersive environment, engineers are incorporating haptic feedback. The MSG Sphere features 10,000 seats equipped with infrasound haptic systems that transmit the lowest bass frequencies directly through the chair.[3]

This allows the audience to physically feel the music's vibrations rather than just hearing them. Combined with environmental effects like wind, temperature shifts, and scent deployment, the concert becomes a full-body experience that engages multiple senses simultaneously.[3][6]
Beyond physical venues, virtual and augmented reality (VR/AR) are democratizing these immersive experiences. Platforms are hosting digital concerts where fans can attend as avatars, experiencing spatial audio through headsets like the Apple Vision Pro or Meta Quest.[5]
While physical setups like the Sphere and ABBA Voyage require massive capital, VR concerts offer a borderless alternative. Artists can reach millions globally in real-time, blending interactive game environments with live performance, as seen in massive metaverse events hosted in Fortnite and other digital spaces.[5]

The integration of these technologies represents a cultural evolution in how artists engage audiences. As spatial audio processors and high-resolution LED volumes become more accessible, the techniques pioneered by these mega-venues are expected to trickle down to smaller tours and independent artists.[2][5]
How we got here
1967
Pink Floyd performs what is widely considered the first surround-sound rock concert at Queen Elizabeth Hall using a custom quadraphonic system.
2019
Marshmello hosts a virtual concert inside the video game Fortnite, drawing over 10 million concurrent players and proving the viability of metaverse events.
May 2022
ABBA Voyage opens in London, debuting highly advanced motion-captured digital avatars performing alongside a live band.
September 2023
The MSG Sphere opens in Las Vegas with a residency by U2, introducing the world's largest high-resolution LED screen and beamforming audio.
Viewpoints in depth
Immersive Tech Pioneers
Argue that multi-sensory technology elevates music by turning it into a fully enveloping, 3D experience that engages all the senses.
For engineers and visual artists pushing the boundaries of live entertainment, the traditional concert format is seen as a flat canvas waiting to be expanded. By integrating spatial audio, haptic feedback, and massive LED volumes, they argue that technology can deepen the emotional impact of a performance. This camp views innovations like beamforming and object-based mixing not as gimmicks, but as essential tools that ensure every audience member receives a perfect, localized sonic and visual experience, regardless of where they are sitting.
Virtual & Metaverse Advocates
Focus on the democratization of live events, noting that VR and AR remove geographical and financial barriers for global fans.
Proponents of virtual reality concerts emphasize accessibility. While physical mega-venues like the Sphere offer unparalleled fidelity, they are geographically locked and often prohibitively expensive for the average fan. This perspective champions the metaverse and spatial audio headsets as the true future of live music, allowing millions of people to gather simultaneously in digital spaces. They argue that borderless, interactive environments offer a new kind of communal experience that physical venues simply cannot scale to match.
Traditional Live Music Purists
Value the raw, unpolished human connection of live performance and caution against technology overshadowing the music itself.
Despite the awe-inspiring scale of modern concert tech, a significant portion of the music community remains cautious. This viewpoint argues that the core magic of a live show lies in its spontaneity, the raw energy of the crowd, and the unpolished human connection between the artist and the audience. They warn that over-reliance on pre-rendered digital avatars, backing tracks, and overwhelming visual spectacles risks turning concerts into theme park rides, potentially overshadowing the music and the authentic, shared human experience.
What we don't know
- How quickly spatial audio and high-resolution LED volumes will become affordable enough for mid-sized venues and independent touring artists.
- Whether audiences will embrace fully virtual VR concerts as a permanent replacement for live attendance, or if they will remain a niche supplement.
- How the environmental and energy costs of running massive computational venues like the Sphere will be managed long-term.
Key terms
- Object-Based Mixing
- An audio engineering technique where individual sound sources are treated as independent objects with 3D coordinates, rather than being mixed into fixed channels.
- Beamforming
- A signal processing technique used in advanced speaker arrays to direct specific audio streams to targeted areas of a venue without bleeding into other sections.
- Wave Field Synthesis
- A spatial audio rendering method that creates virtual acoustic environments, allowing sound to appear as if it is originating from specific points in the room.
- Haptic Feedback
- Technology that creates an experience of touch by applying forces, vibrations, or motions to the user, such as seats that vibrate in time with bass frequencies.
- Pepper's Ghost
- A classic illusion technique using angled glass and lighting to make 2D reflections appear as three-dimensional objects floating on a stage.
Frequently asked
Are the performers in ABBA Voyage holograms?
No. They are highly detailed 2D digital avatars rendered from 3D animations, displayed on massive 65-megapixel LED screens. The illusion of 3D depth is created using precise lighting geometry and a modern adaptation of the Pepper's Ghost technique.
What is spatial audio?
Spatial audio, or object-based mixing, treats individual sounds (like a vocal or a guitar) as independent objects rather than blending them into left and right stereo channels. This allows engineers to place sounds in specific 3D locations around the audience.
How do haptic concert seats work?
Haptic seats are equipped with infrasound systems that transmit low-frequency bass vibrations directly into the chair. This allows the audience to physically feel the music through their bodies, adding a tactile layer to the audio experience.
How much did the MSG Sphere cost to build?
The MSG Sphere in Las Vegas cost approximately $2.3 billion, making it the most expensive entertainment venue ever built in the city.
Sources
[1]Factlen Editorial TeamImmersive Tech Pioneers
Synthesis by Factlen editorial team
Read on Factlen Editorial Team →[2]Sound On SoundVirtual & Metaverse Advocates
Introduction To Immersive Audio
Read on Sound On Sound →[3]SlashGearImmersive Tech Pioneers
The Science Behind The MSG Sphere Is Mathematically Breathtaking
Read on SlashGear →[4]IngeniaTraditional Live Music Purists
How ABBA Voyage was made
Read on Ingenia →[5]Immersive StudioImmersive Tech Pioneers
The Rise of VR concerts as Hosted Entertainment Events
Read on Immersive Studio →[6]Cosmic GardensImmersive Tech Pioneers
Reimagining Live Music Shows
Read on Cosmic Gardens →[7]The IndependentTraditional Live Music Purists
Benny Anderson explains how avatar technology will work for Abba Voyage
Read on The Independent →[8]WikipediaTraditional Live Music Purists
Sphere (venue)
Read on Wikipedia →
Every angle. Every day.
Get entertainment stories with full source coverage and perspective breakdowns delivered to your inbox.









