Marketing & Growth
Explainer
How First-Touch, Last-Touch, and Multi-Touch Attribution Models Assign Value to Marketing Channels
8 sources · 2d ago
Explainer
The Mechanics of UGC Marketing: How Brands Are Monetizing the Gen X and Boomer Creator Economy
3 sources · 7d ago
Delivery App Consolidation
Delivery Hero Divests 14 Regional Markets for €1.4 Billion to Clear Uber Takeover
5 sources · 4d ago
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Antitrust EnforcementPolicy Decision
Federal Court Blocks Henkel's $725M Acquisition of Liquid Nails, Validating FTC's Merger Strategy
Antitrust Regulators 50%Industry Consolidators 30%Market Analysts 20%
6 sources · 15d ago
Agentic CommerceFunding Round
AI Marketing Firm Tec-Do Secures Major Funding to Scale Agentic Commerce and Generative Engine Optimization
Global Capital Markets 35%AI Marketing Innovators 35%Chinese Tech Ecosystem 30%
2 sources · 18d ago
Digital AdvertisingIndustry Shift
Structural Shift: $44 Billion Creator Economy and Retail Media Networks Rewrite the Marketing Map
Brand Marketers 40%Retail Media Operators 30%Creator Economy Infrastructure 30%
7 sources · 20d ago
Enterprise SoftwareMarket Move
Workday Shares Surge 18% on Report of Silver Lake Buyout Talks, Reigniting Software Valuation Debate
Private Equity Opportunists 40%Public Market Skeptics 35%Enterprise Software Bulls 25%
6 sources · 24d ago
US ManufacturingIndustry Shift
Foreign Investment Surge: $400 Billion Manufacturing Influx Credited to 'Working Families Tax Cuts' Policy
Industrial Manufacturers 45%Economic Analysts 30%Administration Officials 25%
7 sources · 29d ago
Payments TechM&A Deal
Visa Acquires Behavioral Biometrics Firm BioCatch for $2.4 Billion
Payment Networks 40%Cybersecurity Analysts 35%Financial Institutions 25%
8 sources · 9d ago
Health PrivacyExplainer
FTC Sues Hims & Hers Over Data Sharing and Subscription Practices: How Telehealth Tracking Works
Consumer Protection Regulators 45%Telehealth Industry 35%Privacy & Legal Analysts 20%
8 sources · 34d ago
ExplainerSubscription Economy
FTC Finalizes 'Click-to-Cancel' Rule, Reshaping the $650 Billion Subscription Economy
Consumer Advocates 40%Subscription Platforms 35%Regulatory & Legal Analysts 25%
9 sources · 36d ago
Agentic AIExplainer
Google Introduces 'Business Agent' and Agentic Ad Tools, Reshaping Search Engine Optimization
Automation Proponents 40%Traditional SEO & Agency Voices 35%Market Skeptics & Privacy Advocates 25%
3 sources · 60d ago
ExplainerSubscription Traps
FTC Relaunches Push for Federal 'Click-to-Cancel' Rule on Subscriptions
Consumer Advocates 40%Subscription-Based Businesses 30%Legal & Compliance Experts 30%
2 sources · 65d ago
CPG ConsolidationM&A Deep Dive
McCormick Acquires Unilever's Food Division in $44.8 Billion Deal to Create Global Flavor Powerhouse
Corporate Strategists 40%Marketing & Retail Analysts 35%Market Competition Watchdogs 25%
6 sources · 70d ago
Ad TechIndustry Shift
Meta Replaces 90% of Human Content Moderators with AI, Sparking Brand Safety Concerns
Meta & Efficiency Advocates 40%Brand Safety & Advertiser Advocates 35%Digital Rights Researchers 25%
6 sources · 12d ago
ExplainerSynthetic Data
The Evidence Pack: How 'Synthetic Audiences' Are Rewriting Market Research
Marketing Technologists 45%Traditional Behavioral Researchers 35%Data Privacy Advocates 20%
5 sources · 75d ago
ExplainerDigital Advertising
How AI is Quietly Rewriting the Rules of Product Placement in Streaming
AdTech & Marketing Industry 40%Streaming Platforms & Studios 35%Media Researchers & Ethicists 25%
6 sources · 79d ago
Mindful DrinkingConsumer Trend
The 'Dry Bar Illusion': How Zebra Striping is Reshaping Beverage Marketing
Beverage Marketers & Brands 40%Public Health & Wellness Advocates 30%Hospitality & Nightlife Operators 30%
3 sources · 80d ago
Event TradingGrowth Strategy
How Prediction Markets Are Using Viral Marketing to Go Mainstream
Prediction Market Operators 40%State Gaming Regulators 40%Marketing Strategists 20%
6 sources · 80d ago
ExplainerZero-Party Data
The Rise of Zero-Party Data: Why Brands Are Finally Asking Instead of Guessing
E-commerce Marketers 35%Consumers 35%Privacy Advocates 30%
4 sources · 84d ago
ExplainerRetail Media
The $200 Billion 'Third Wave' of Digital Ads: How Retail Media Networks Are Reshaping Commerce
Retailers 35%Brand Advertisers 35%Industry Analysts 30%
4 sources · 85d ago
ExplainerZero-Party Data
The Post-Cookie Playbook: How Brands Are Shifting to Zero-Party Data
Performance Marketers 40%Privacy Advocates 30%Consumer Experience Designers 30%
5 sources · 91d ago