US Legislation Mandates Platforms Disable 'Addictive' Design Features Like Infinite Scrolling for Minors

The era of the "infinite scroll" is facing a legal reckoning. For over a decade, the architecture of the modern internet has been built on a simple premise: keep the user engaged for as long as possible. Social media platforms achieved this through frictionless design choices—videos that play automatically, feeds curated by opaque algorithms, and timelines that never reach a bottom.

But a sweeping wave of legislation in 2026 is poised to dismantle this engagement-at-all-costs model for a generation of young users. Across the United States, lawmakers are aggressively targeting what they classify as "addictive design features," mandating that tech companies fundamentally alter how their platforms operate for minors.

The momentum reached a crescendo on June 29, 2026, when the U.S. House of Representatives passed the Kids Internet and Digital Safety (KIDS) Act in a decisive 267-117 bipartisan vote. The omnibus bill consolidates 14 separate youth online safety proposals into a single, comprehensive framework designed to force platforms to prioritize safety by default.

Child safety advocates have championed the legislation, arguing that the internet must be a tool that serves users rather than exploiting them. The KIDS Act takes direct aim at the mechanics of digital compulsion, requiring platforms to disable features like push notifications, autoplay, and infinite scrolling for users under the age of 17.

To understand why lawmakers are targeting these specific features, it is necessary to look at the neuropsychological mechanisms underlying platform design. Researchers note that adolescence is a developmental stage particularly susceptible to immediate, intermittent rewards.

Features like the infinite scroll eliminate natural stopping cues, requiring users only to swipe upward to receive a continuous stream of novel stimuli. This creates a self-reinforcing feedback loop—often referred to as a "dopamine loop"—that optimizes user dwell time. When platforms combine this frictionless scrolling with algorithmic recommendations tailored to a user's deepest behavioral data, the result is a highly potent digital environment.

Under the new federal framework, platforms would be legally required to activate the highest level of privacy and safety settings by default for minor accounts. Furthermore, the legislation updates the Children's Online Privacy Protection Act (COPPA 2.0), expanding privacy shields to teenagers and strictly banning the use of targeted, individual-specific advertising for anyone under 17.

While the federal push represents a massive shift, the states have actually been moving much faster. Frustrated by years of congressional gridlock, state legislatures have taken the matter into their own hands, creating a patchwork of aggressive new laws that are already forcing tech companies to adapt.

In New York, Governor Kathy Hochul signed the Stop Addictive Feeds Exploitation (SAFE) for Kids Act, a landmark bill that specifically restricts algorithmically personalized feeds for users under 18. Unless a parent explicitly grants verifiable consent, platforms operating in New York must serve content to minors in a chronological sequence, drawing only from accounts the user actively follows.[1]

The New York law also tackles the issue of sleep disruption, prohibiting platforms from sending nighttime push notifications to minors between the hours of 12 AM and 6 AM. Violations carry a steep civil penalty of up to $5,000 per incident, giving the state's Attorney General significant enforcement teeth.[1]

Other states have enacted or advanced similar measures. California and Minnesota have moved to require social media platforms to alert users of addictive features, while lawmakers in Wisconsin have advanced legislation targeting what they call "digital dopamine" features, demanding verifiable parental consent for minors to access social platforms.[1][4]

The global community is also watching closely. In the United Kingdom, child protection groups and government officials are actively debating age limits and bans on personalized content recommendations, signaling that the push against addictive design is an international movement.[3]

However, implementing these sweeping design changes presents a massive technical and ethical challenge: age verification. To turn off infinite scrolling and algorithmic feeds for a 15-year-old, a platform must first know that the user is 15.

This requirement has alarmed digital privacy defenders. They warn that mandating platforms to accurately determine user age could force companies to collect even more sensitive data, such as biometric facial scans or government-issued identification. Critics argue this approach threatens the anonymity of the internet and could disproportionately harm vulnerable populations who rely on digital privacy.[2]

Lawmakers are attempting to thread the needle by encouraging "age estimation" technology—systems that analyze behavioral patterns or device data to guess a user's age without requiring a driver's license. Yet, the technical feasibility and accuracy of these systems remain a point of intense debate among cybersecurity experts.[4]

Meanwhile, the federal KIDS Act still faces hurdles in the U.S. Senate. The House version notably stripped out a "duty of care" provision that was central to the Senate's previously passed Kids Online Safety Act (KOSA). That provision would have legally required platforms to exercise reasonable care to prevent their products from causing mental health harms to minors.[2]

Senate sponsors have fiercely criticized the removal of the duty of care standard, warning that without it, tech companies will maintain the status quo. The legislative standoff means that while the House has passed a historic bill, the final shape of federal regulation will require intense negotiation in the coming months.[2]

Regardless of the exact federal outcome, the writing is on the wall for the tech industry. Between the aggressive state laws already on the books and the overwhelming bipartisan consensus in Washington, the era of unregulated, engagement-optimized feeds for children is drawing to a close.

Social media companies are now facing the reality that their core products will need to be fundamentally re-engineered. The internet of the future—at least for the next generation of users—promises to be a quieter, more chronological, and decidedly less infinite space.