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How International Standards Divide Food Date Labels Between Quality and Safety

The Codex Alimentarius establishes a strict global distinction between "Best Before" dates, which indicate peak quality, and "Use By" dates, which mark a hard safety deadline. Despite this clear regulatory divide, widespread consumer conflation of the two terms continues to drive millions of tonnes of preventable household food waste annually.

By Dev Anand

Food Safety Regulators 40%Sustainability Advocates 35%Consumer Behavior Analysts 25%
Food Safety Regulators
Prioritize clear microbiological safety thresholds to prevent foodborne illness.
Sustainability Advocates
Focus on reducing the environmental impact of food waste caused by label confusion.
Consumer Behavior Analysts
Study how shoppers misinterpret packaging information at the point of consumption.

Perspectives this story doesn't cover

  • Retailers managing stock rotation
  • Low-income consumers relying on discounted near-date foods

On one side of the modern kitchen, consumers treat printed date labels as absolute biological deadlines, discarding unopened yogurt, slightly wilted vegetables, and perfectly sealed pasta the moment the calendar turns. On the other side, food waste advocates and sustainability researchers argue that these dates are largely arbitrary suggestions, pointing out that a sealed can of beans does not spontaneously become toxic at midnight on its printed date.[2]

The tension between these two approaches stems from a fundamental misunderstanding of what the dates actually measure. The global regulatory framework governing these labels, the Codex Alimentarius—established jointly by the Food and Agriculture Organization (FAO) and the World Health Organization (WHO)—does not treat all dates equally. Instead, it enforces a strict bifurcation between dates that measure a product's culinary quality and dates that measure its microbiological safety.[1][6]

Under the Codex General Standard for the Labelling of Pre-packaged Foods (CXS 1-1985), the "Best Before" date is defined purely as a quality indicator. It represents the end of the period under which the product will remain fully marketable and retain any specific qualities for which tacit or express claims have been made. After this date, the food may lose some of its optimal flavor, texture, or nutritional value, but it remains entirely safe for human consumption.[1][5]

The Codex Alimentarius definitions separate quality degradation from microbiological risk.

Conversely, the "Use By" or "Expiration" date is a hard safety threshold. The Codex dictates that this label must be applied to highly perishable goods—such as fresh meat, raw fish, and unpasteurized dairy—that pose an immediate microbiological threat to human health after a certain period. Once a "Use By" date has passed, the food should not be sold, redistributed, or consumed, regardless of whether it looks or smells normal.[1][3]

Conversely, the "Use By" or "Expiration" date is a hard safety threshold.

This distinction is mirrored in regional regulations worldwide. The European Food Safety Authority (EFSA) and the European Commission have spent years attempting to clarify this exact divide for EU consumers. In 2020, EFSA introduced a new tool to help food business operators decide which date to apply, emphasizing that "Use By" is about safety and "Best Before" is about quality.[3][4]

Similarly, in Australia and New Zealand, the Food Standards code strictly separates the two terms. The official regulator, Food Standards Australia New Zealand (FSANZ), states explicitly: "Foods must not be eaten after the use-by date and should not be sold after this date because they may pose a health or safety risk." A "Best Before" date, conversely, simply means the food might lose some of its peak quality. Yet, research from RMIT University indicates that up to 82 percent of Australian consumers do not correctly understand this distinction.

Consumer confusion over date labels drives a significant portion of preventable household food waste.

The consequences of this conflation are massive. The European Commission estimates that up to 10 percent of the 88 million tonnes of food waste generated annually in the EU is directly linked to date marking confusion. In the United Kingdom, the Waste and Resources Action Programme (WRAP) reports that 60 percent of the country's 10.7 million tonnes of annual food waste occurs in households, much of it driven by consumers throwing away safe food because a "Best Before" date has passed.[4]

To combat this, regulators and food safety organizations are pushing for clearer labeling practices. EFSA's 2025 guidance on food date labeling reiterates that consumers should rely on their senses—sight, smell, and taste—to evaluate foods past their "Best Before" dates, rather than discarding them automatically.[5][6]

Highly perishable items like fresh meat and dairy require strict 'Use By' safety deadlines, while shelf-stable goods rely on 'Best Before' quality dates.

However, standardizing these labels remains a complex challenge. Different jurisdictions allow for a variety of phrases, such as "Sell By" or "Display Until," which are intended for retailer inventory management but further confuse consumers. While the Codex Alimentarius provides a clear international baseline, the translation of that standard into local law—and consumer behavior—remains fragmented, leaving millions of tonnes of perfectly safe food bound for the landfill.[2]

Key points

  • The Codex Alimentarius establishes a global standard separating food date labels into two distinct categories: quality and safety.
  • "Best Before" dates indicate when a product will begin to lose its peak flavor or texture, but the food remains safe to eat.
  • "Use By" dates are strict microbiological safety deadlines applied to highly perishable goods like fresh meat and dairy.
  • Consumer confusion between these two terms is responsible for up to 10 percent of all household food waste in regions like the EU.
  • Regulators and sustainability advocates are pushing to eliminate ambiguous labels like "Sell By" to reduce unnecessary disposal.

Why this matters

Misunderstanding date labels is one of the largest preventable drivers of household food waste, costing the average family hundreds of dollars a year. Knowing the difference between a quality threshold and a safety deadline allows consumers to safely consume or donate food that would otherwise be thrown away.

Key terms

Codex Alimentarius
A collection of internationally recognized standards, codes of practice, and guidelines relating to food, food production, and food safety, established by the FAO and WHO.
Best Before Date
A date mark indicating the end of the period under which a packaged food will retain its optimal quality, flavor, and texture.
Use By Date
A strict safety deadline applied to highly perishable foods, indicating the last day the product can be safely consumed without risking foodborne illness.
Shelf-stable
Foods that can be safely stored at room temperature in a sealed container for long periods without spoiling.

Frequently asked

What is the difference between 'Best Before' and 'Use By'?

'Best Before' is a quality indicator; the food is safe to eat after this date but may lose peak flavor or texture. 'Use By' is a strict safety deadline for highly perishable foods, after which the item should not be consumed.

Is it safe to eat food past its 'Best Before' date?

Yes. According to international standards like the Codex Alimentarius, food past its 'Best Before' date remains safe for human consumption, provided the packaging is intact and it shows no obvious signs of spoilage.

What does a 'Sell By' date mean for consumers?

A 'Sell By' date is an internal inventory management tool for retailers, indicating how long a product should remain on the shelf. It is not a safety indicator and can generally be ignored by consumers.

Why do some foods have no date label at all?

Many regulatory frameworks, including those in the EU and UK, do not require date labels on items like uncut fresh fruit, vinegar, salt, and solid sugar, as these items either spoil visibly or do not support pathogenic bacterial growth.

Sources

Source coverage

6 outlets

3 viewpoints surfaced

Food Safety Regulators 40%Sustainability Advocates 35%Consumer Behavior Analysts 25%
  1. [1]Codex Alimentarius (FAO/WHO)Food Safety Regulators

    GENERAL STANDARD FOR THE LABELLING OF PRE-PACKAGED FOODS CXS 1-1985

    Read on Codex Alimentarius (FAO/WHO) →
  2. [2]PMC - NIHConsumer Behavior Analysts

    Guidance on date marking and related food information

    Read on PMC - NIH →
  3. [3]EFSAFood Safety Regulators

    'Use by' or 'best before'? New tool to support food operators

    Read on EFSA →
  4. [4]European CommissionFood Safety Regulators

    Date marking and food waste prevention

    Read on European Commission →
  5. [5]EFSA - European UnionFood Safety Regulators

    Food date labelling

    Read on EFSA - European Union →
  6. [6]Factlen Editorial TeamConsumer Behavior Analysts

    Synthesis by Factlen editorial team

    Read on Factlen Editorial Team →

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