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Honda hybrid and EV strategy shift

Honda will invest $3 billion to construct a new vehicle assembly plant in central Ohio, creating over 2,000 jobs and boosting its North American hybrid production capacity.

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Honda is investing $3 billion to build a new vehicle assembly plant in central Ohio, expected to open in 2029.From: Honda Commits $3 Billion to Build Third Production Plant in Ohio to Meet Hybrid Demand

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Key numbers

Prologue's rank among U.S. EVs in 2025
6th
Drop in Prologue sales in H1 2026
40-50%
Honda's investment in hybrid tech
$28 billion
New hybrid models planned by 2030
15
Hybrid share of CR-V and Accord sales
>50%

From: Honda Kills U.S. Prologue EV After Just Three Years, Pivots Strategy to Hybrid Models Amid Slowing Demand

Charts, maps and images

By the numbers: Honda's new central Ohio manufacturing facility.From: Honda Commits $3 Billion to Build Third Production Plant in Ohio to Meet Hybrid Demand ·
The new plant will significantly boost Honda's total North American production capacity.From: Honda Commits $3 Billion to Build Third Production Plant in Ohio to Meet Hybrid Demand ·
Despite its cancellation, the Prologue was the sixth-best-selling EV in the United States in 2025.From: Honda Kills U.S. Prologue EV After Just Three Years, Pivots Strategy to Hybrid Models Amid Slowing Demand ·
A combination of lost tax credits and new tariffs contributed to a sharp decline in Prologue sales in early 2026.From: Honda Kills U.S. Prologue EV After Just Three Years, Pivots Strategy to Hybrid Models Amid Slowing Demand ·
Honda is redirecting massive capital toward next-generation hybrid systems to meet consumer demand.From: Honda Kills U.S. Prologue EV After Just Three Years, Pivots Strategy to Hybrid Models Amid Slowing Demand ·
Illustration: The Ohio investment is part of a broader retooling effort across Honda's North American footprint to increase hybrid system production.From: Honda Commits $3 Billion to Build Third Production Plant in Ohio to Meet Hybrid Demand ·

Timeline

November 2026

  1. Honda Commits $3 Billion to Build Third Production Plant in Ohio to Meet Hybrid Demand

July 2026

  1. Honda Kills U.S. Prologue EV After Just Three Years, Pivots Strategy to Hybrid Models Amid Slowing Demand