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Honda hybrid and EV strategy shift

Honda will invest $3 billion to construct a new vehicle assembly plant in central Ohio, creating over 2,000 jobs and boosting its North American hybrid production capacity.

Factlen Newsroom· Updated Nov 9, 8:07 PM UTC

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Honda is investing $3 billion to build a new vehicle assembly plant in central Ohio, expected to open in 2029.From: Honda Commits $3 Billion to Build Third Production Plant in Ohio to Meet Hybrid Demand

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Key numbers

Prologue's rank among U.S. EVs in 2025: 6th
Drop in Prologue sales in H1 2026: 40-50%
Honda's investment in hybrid tech: $28 billion
New hybrid models planned by 2030: 15
Hybrid share of CR-V and Accord sales: >50%

From: Honda Kills U.S. Prologue EV After Just Three Years, Pivots Strategy to Hybrid Models Amid Slowing Demand

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The Prologue was manufactured at GM's Ramos Arizpe plant in Mexico as part of a now-dissolved EV partnership.From: Honda Kills U.S. Prologue EV After Just Three Years, Pivots Strategy to Hybrid Models Amid Slowing Demand · Jul 18, 2026