Raymond James Replaces Wyndham as Title Sponsor of PGA Tour's Greensboro Event

The PGA Tour's historic Greensboro stop has secured a new financial backer, ensuring its survival and elevation in a rapidly changing professional golf landscape. Raymond James, the Florida-based wealth management firm, will replace Wyndham Hotels & Resorts as the title sponsor of the event beginning in 2027. The tournament will be rebranded as "GO by Raymond James," a minimalist nod to its original moniker, the Greater Greensboro Open.[1][3]

The sponsorship trade comes at a critical juncture for the PGA Tour, which is preparing to launch a radically restructured, two-tier schedule in 2028. Under the new multi-year agreement, the Greensboro event will be elevated to the top-tier "Championship Series." This guarantees the tournament will feature a limited field of the world's best players competing for a minimum purse of $20 million, cementing its status as a premier stop.[1][2]

For the Piedmont Triad region, the deal is a massive economic victory. Greensboro, North Carolina's third-largest metropolitan area, does not host an NFL or NBA franchise, making the annual PGA Tour stop its marquee professional sporting event. Local organizers and state officials had expressed concern that the tournament might be left behind or relocated as the Tour demanded higher financial commitments from sponsors to fund its new Championship Series.[2]

Wyndham's departure marks the end of a 20-year era. Since 2007, the hospitality chain had sponsored the event, which traditionally served as the final regular-season stop before the FedEx Cup Playoffs. The newly minted GO by Raymond James will remain at its longtime home, Sedgefield Country Club, with the inaugural edition under the new banner scheduled for August 2–8, 2027.[2][3]

While the financial security has been widely celebrated, the tournament's new branding has sparked debate among golf traditionalists. The "GO" moniker is intended to be a modern, commercially clean abbreviation of the Greater Greensboro Open. However, some golf media personalities have criticized the minimalist approach, arguing that it strips away the geographic and historical identity of an event that dates back to 1938.[1]

Despite the branding friction, PGA Tour executives view the partnership as a blueprint for the circuit's future. Dhruv Prasad, the Tour's chief commercial officer, emphasized that the agreement builds on nearly nine decades of history while injecting the capital necessary to bring elite fields to the Triad region. Raymond James CEO Paul Shoukry, who attended the final Wyndham Championship, echoed the sentiment, calling the deal a major investment in the Tour's new vision.[1][2]

The Greensboro transaction is part of a broader corporate reshuffling across the PGA Tour as it prepares for the 2028 overhaul. With other long-standing sponsors reevaluating their commitments in the face of escalating purse requirements, Raymond James' entry signals that major financial institutions remain eager to anchor the sport's top-tier events.[3]

For now, Sedgefield Country Club can prepare for a new chapter. When the world's top golfers arrive in 2027, they will be playing under a new name, but on the same historic Donald Ross-designed fairways that have challenged champions for generations.[1][3]