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WNBA ExpansionIndustry Shift· 4 min read· in Sports

WNBA's 2026 Expansion Teams Shatter Attendance Records as League Enters New Era

The Portland Fire and Toronto Tempo are drawing massive crowds and reshaping the competitive landscape in their inaugural WNBA seasons.

By Jackson Reed

Expansion Franchises 40%League Leadership & Players 30%Fans & Community 30%
Expansion Franchises
Focuses on community engagement, building a winning culture, and capitalizing on the women's sports boom.
League Leadership & Players
Emphasizes the increased parity, the difficulty of making rosters, and the overall growth of the game in its 30th season.
Fans & Community
Expresses pride in the return of local teams and the electric atmosphere at games.

Perspectives this story doesn't cover

  • Legacy WNBA Franchises
  • Local Businesses

Key points

  • The Portland Fire set a WNBA expansion-debut attendance record with 19,335 fans at their 2026 home opener.
  • Portland is averaging 14,057 fans per game, ranking fourth in the league for attendance.
  • The Toronto Tempo will play two games at Montreal's Bell Centre in July, aiming to break the all-time WNBA attendance record of 22,076.
  • Both expansion teams have remained competitive on the court, increasing league-wide parity.
  • The success of the new franchises validates the WNBA's aggressive expansion strategy and rising franchise valuations.

The WNBA's 30th season is proving that the explosive growth of women's basketball was not a passing phenomenon. The league's two newest expansion franchises—the Portland Fire and the Toronto Tempo—are shattering attendance records and reshaping the competitive landscape just weeks into their inaugural 2026 campaigns.[3]

In the Pacific Northwest, the Portland Fire's return after a 24-year absence has been met with overwhelming community support. A sellout crowd of 19,335 packed the Moda Center for the team's regular-season opener against the Chicago Sky, officially setting the all-time WNBA attendance record for an expansion team debut.[4]

The opening night surge was not a fluke. Through the first half of the season, the Fire are averaging 14,057 fans per game, ranking fourth in the league behind only the Golden State Valkyries, New York Liberty, and Indiana Fever. The franchise even recorded the league's highest single-game attendance this season with a massive crowd of 19,347 against the Fever in late May.[1]

Portland's early attendance figures have set a high bar, while Toronto aims for an all-time record in Montreal.

The Moda Center, newly branded by the team as the "Fire Pit," has quickly become one of the most intimidating environments in professional basketball. Reserve guard Teja Oblak noted that the deafening crowd noise provides an energy boost that surpasses even the most passionate European arenas she previously played in.[1]

The raucous home-court advantage has translated to early success for a roster built through the expansion draft and free agency. Led by French point guard Carla Leite and veteran forward Bridget Carleton, the Fire have hovered around the playoff picture, pulling off impressive early-season upsets over title contenders like the New York Liberty.[1][3]

The raucous home-court advantage has translated to early success for a roster built through the expansion draft and free agency.

North of the border, the Toronto Tempo are making their own history as the WNBA's first international franchise. Owned by Kilmer Sports Ventures, the Tempo have embraced a mandate to represent the entire country, playing their primary home games at Toronto's Coca-Cola Coliseum while scheduling high-profile matchups across Canada.

The influx of new franchises has heightened competition for limited roster spots across the WNBA.

The Tempo's ambition will be put to the test in July when they host the Dallas Wings and New York Liberty at Montreal's Bell Centre as part of their "Cross-Canada Series." With a capacity of 22,114, a sellout in Montreal would break the all-time WNBA attendance record of 22,076, which was set during the 2003 and 2007 playoffs.[2]

Tempo President Teresa Resch emphasized that bringing the WNBA to Quebec is a crucial step in connecting with passionate basketball communities outside of Ontario. The Montreal games will be accompanied by city-wide festivities, including youth tournaments and player appearances, cementing the franchise's goal of becoming a national cultural touchstone.[2]

Beyond the box office triumphs, the success of the 2026 expansion class has injected unprecedented parity into the WNBA. Both Portland and Toronto have proven highly competitive, preventing the league's established powerhouses from resting on their laurels.[3]

The Toronto Tempo's upcoming games in Montreal have the potential to break the WNBA's all-time attendance record.

Indiana Fever star Caitlin Clark recently praised the expansion teams, noting that the influx of new coaching staffs and the redistribution of talent is "the best thing for the game." With limited roster spots available across the league, the addition of two new franchises has elevated the nightly intensity, as players fight to secure their positions in an increasingly deep talent pool.[3]

The thriving 2026 season validates the WNBA's aggressive expansion strategy and the soaring valuations of women's sports properties. The Bhathal family paid a record $125 million expansion fee to bring the Fire back to Portland, an investment that is already paying dividends in ticket sales and community engagement.

As the WNBA celebrates its 30th anniversary, the league is no longer just surviving; it is expanding its footprint and commanding premium real estate in major arenas. With Portland and Toronto proving that new markets can immediately draw massive, engaged crowds, the future of professional women's basketball has never looked brighter.[1][2][3]

19,347
Portland Fire peak 2026 attendance
14,057
Portland Fire average attendance
22,114
Bell Centre capacity for Tempo games
$125M
Portland Fire expansion fee

How we got here

  1. May 2024

    Toronto is officially awarded the WNBA's first international expansion franchise.

  2. September 2024

    Portland is awarded an expansion team, reviving the "Fire" moniker from the early 2000s.

  3. April 2026

    The WNBA holds its expansion draft, allowing Portland and Toronto to build their inaugural rosters.

  4. May 2026

    The Portland Fire set an expansion-debut attendance record with 19,335 fans at the Moda Center.

  5. July 2026

    The Toronto Tempo are scheduled to play two games at Montreal's Bell Centre, aiming to break the all-time WNBA attendance record.

Sources

Source coverage

4 outlets

3 viewpoints surfaced

Expansion Franchises 40%League Leadership & Players 30%Fans & Community 30%
  1. [1]KGWFans & Community

    Portland Fire is already one of the WNBA's top attendance draws

    Read on KGW
  2. [2]CityNewsExpansion Franchises

    Toronto Tempo looking to set WNBA attendance record with 2 games at Montreal's Bell Centre

    Read on CityNews
  3. [3]The Washington PostLeague Leadership & Players

    A month into the WNBA season and there has been a strong effort from the two new expansion teams in Toronto and Portland

    Read on The Washington Post
  4. [4]KATUFans & Community

    Portland Fire return to WNBA after 24 years drawing pride from fans and leaders

    Read on KATU

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