Prosus Launches Privacy-First AI Agent Platform for European Businesses
European technology group Prosus has launched ToqanClaw, a no-code platform that allows millions of merchants to build custom AI agents while keeping their proprietary data secure from public models.
By Factlen Editorial Team
- Small Business Owners
- Value the democratization of AI, allowing non-technical merchants to automate tasks without hiring engineering teams.
- European Tech Advocates
- Emphasize the need for sovereign, privacy-compliant AI tools that don't rely on foreign models absorbing local data.
- Data Privacy Regulators
- Focus on the importance of secure environments where proprietary business data isn't used to train third-party public models.
What's not represented
- · US Foundational Model Developers
- · Enterprise IT Service Providers
Why this matters
As artificial intelligence becomes a mandatory tool for business survival, strict European privacy laws have left many companies hesitant to adopt US-based models. This platform democratizes AI for small merchants, allowing them to automate tasks and cut costs without compromising their proprietary data or hiring expensive engineering teams.
Key points
- Prosus has launched ToqanClaw, a no-code platform allowing non-technical users to build custom AI agents and dashboards.
- The system is designed specifically for European privacy standards, ensuring user data is never used to train third-party public models.
- ToqanClaw intelligently routes natural-language requests across more than 20 different AI models to optimize for cost and accuracy.
- The platform is currently rolling out in beta to Prosus's ecosystem of over 5 million restaurants, merchants, and entrepreneurs.
The artificial intelligence revolution has largely been a story of massive foundational models built by American and Chinese tech giants, leaving European businesses grappling with a difficult choice: adopt powerful tools and risk exposing proprietary data, or prioritize privacy and fall behind. On Tuesday, European technology investment group Prosus introduced a third option with the launch of ToqanClaw, a privacy-first AI agent platform designed specifically to navigate the continent's strict regulatory environment.[1][2]
ToqanClaw functions as a "no-code" builder that allows anyone—regardless of technical background—to create custom applications, dashboards, and automated workflows simply by describing what they need in natural language. Built in-house and integrated with Prosus's existing AI infrastructure, the platform brings the capabilities of advanced autonomous agents into a secure, ring-fenced environment.[2][4]
The critical differentiator for European markets is the platform's data architecture. Prosus guarantees that all business data processed through ToqanClaw remains entirely under the user's control and is never utilized to train third-party foundational models. This addresses a primary hesitation among European enterprises, which operate under the stringent requirements of the General Data Protection Regulation (GDPR) and the newly implemented AI Act.[1][2]

"Everyone has a good AI model now. That's not the advantage anymore," said Prosus CEO Fabricio Bloisi during the launch announcement. "The question is who has the data, the context, and the loops that make it actually useful for a real business." Bloisi noted that the company spent 18 months developing the system internally before opening it to external partners.[2][3]
Rather than relying on a single underlying algorithm, ToqanClaw utilizes a dynamic routing system that evaluates each user request and directs it across more than 20 different AI models. This intelligent routing ensures that simple tasks are handled by faster, cheaper models, while complex analytical requests are sent to more robust systems, significantly reducing operational costs for end-users.[2][4]
The platform is currently rolling out in beta to Prosus's massive ecosystem of more than 5 million partners, a network that primarily consists of restaurants, independent merchants, and small entrepreneurs. For many of these businesses, hiring a dedicated engineering team to build custom software is financially impossible, effectively locking them out of the AI productivity boom.[2][3][4]
Early pilot programs have demonstrated substantial operational shifts for small and medium-sized enterprises. Lebkov & Sons, a Dutch café chain, utilized ToqanClaw to build an agent that reduced their financial reporting process from several weeks to just 30 minutes, a streamlining that management credited with supporting a 40% year-over-year revenue growth.[2][4]

Early pilot programs have demonstrated substantial operational shifts for small and medium-sized enterprises.
Similarly, Burger & Frites, a Rotterdam-based restaurant, used natural language to construct a delivery analytics agent. The custom tool optimized their dispatch routing, resulting in a 25% increase in total deliveries, a 60% reduction in staff overtime, and an estimated €21,000 in monthly operational savings.[2][4]
Another pilot participant, the Dutch poke bowl chain Poke Perfect, created an operations assistant accessible directly via WhatsApp. The agent handles routine staff queries regarding scheduling, inventory, and procedures, reducing manager interruptions by 70% and allowing teams to focus on front-of-house customer service.[4]
The public launch of ToqanClaw follows an extensive period of internal testing at Prosus. The company has already deployed more than 60,000 active AI agents across its own global portfolio, automating complex workflows for its 15,000 employees. At iFood, Prosus's Brazilian food delivery subsidiary, a single senior agent now automates restaurant performance reporting, performing the manual equivalent of 40 full-time employees.[2]

To power these specialized business applications, Prosus trained its own Large Commerce Model (LCM) using anonymized data from more than 1 billion customers and 500 million daily interactions across its global network. When connected to ToqanClaw, the LCM allows the AI agents to move beyond simply executing requested tasks and begin proactively anticipating business needs before a human manager identifies them.[4]
The deployment represents a significant milestone in Europe's broader strategy to achieve technological sovereignty. While the continent may lag in developing the underlying foundational models, platforms like ToqanClaw suggest that Europe's competitive advantage may lie in the secure, compliant application of AI technology at the distribution layer, embedding intelligent agents directly into the daily operations of millions of small businesses.[1]
How we got here
2019
Prosus begins developing Toqan, an internal platform for building AI tools.
Late 2023
Prosus starts supporting its employees with tools to create their own AI agents.
March 2024
Prosus officially launches its internal agent-building tools, scaling to thousands of active agents.
June 15, 2026
Prosus CEO Fabricio Bloisi demonstrates an autonomous AI loop for product development.
June 23, 2026
Prosus publicly launches ToqanClaw to its 5 million ecosystem partners.
Viewpoints in depth
European Tech Advocates
Emphasize the need for sovereign, privacy-compliant AI tools that don't rely on foreign models absorbing local data.
Advocates for European technological sovereignty argue that the continent's true competitive advantage lies not in building foundational models, but in mastering the application layer. By creating secure platforms that sit between the user and the underlying AI, European companies can control the distribution of technology without surrendering proprietary data to American or Chinese tech giants. They view platforms like ToqanClaw as essential infrastructure that allows Europe to adopt AI aggressively while maintaining its strict regulatory standards.
Small Business Owners
Value the democratization of AI, allowing non-technical merchants to automate tasks without hiring engineering teams.
For independent merchants, restaurant owners, and small logistics firms, the AI boom has largely felt inaccessible due to the high cost of implementation and the need for dedicated IT staff. This camp views natural-language development platforms as a profound equalizer. By allowing managers to build custom analytics dashboards and automated scheduling agents simply by describing what they need, small enterprises can achieve the same operational efficiencies previously reserved for massive corporations with deep engineering budgets.
Data Privacy Regulators
Focus on the importance of secure environments where proprietary business data isn't used to train third-party public models.
Privacy watchdogs and compliance officers are primarily concerned with the 'leakage' of sensitive corporate and consumer data into the training sets of public AI models. They champion ring-fenced architectures where data is processed locally or within strict enterprise boundaries. For this group, the ability to utilize advanced AI routing while explicitly blocking the underlying models from learning from the inputs is the only viable path forward under frameworks like the GDPR and the EU AI Act.
What we don't know
- It remains unclear how the pricing structure for ToqanClaw will scale for small businesses once the platform exits its beta phase.
- The specific list of the 20+ underlying AI models that ToqanClaw routes queries to has not been fully disclosed by Prosus.
Key terms
- AI Agent
- An artificial intelligence system that can autonomously execute multi-step tasks, make decisions, and interact with other software, rather than just answering questions.
- ToqanClaw
- A no-code AI platform developed by Prosus that allows users to build custom applications and dashboards using natural language.
- Large Commerce Model (LCM)
- A specialized AI model trained by Prosus on e-commerce and retail data to anticipate business needs.
- GDPR
- The General Data Protection Regulation, a strict European Union law governing data privacy and security.
- No-Code Development
- A software design approach that allows non-technical users to build applications through graphical interfaces and natural language instead of traditional programming.
Frequently asked
Do I need to know how to code to use ToqanClaw?
No. The platform is designed for non-technical users who can build tools simply by describing what they need in natural language.
Is my business data used to train public AI models?
No. ToqanClaw operates in a secure environment where user data remains under their control and is explicitly blocked from training third-party foundational models.
Who has access to ToqanClaw?
The platform is currently rolling out in beta to Prosus's ecosystem of over 5 million partners, including restaurants, merchants, and entrepreneurs.
How does the platform keep operational costs down?
The system intelligently routes queries across more than 20 different AI models, selecting the most efficient and cost-effective model for each specific task.
Sources
[1]BloombergEuropean Tech Advocates
Prosus Develops OpenClaw Rival to Avoid Europe Privacy Concerns
Read on Bloomberg →[2]Business WireSmall Business Owners
Prosus is the first in Europe to make OpenClaw inspired tools available to its 5 million restaurants, merchants and entrepreneurs
Read on Business Wire →[3]MorningstarSmall Business Owners
Introducing ToqanClaw: Build Any Business Tool From a Single Conversation
Read on Morningstar →[4]MarketScreenerData Privacy Regulators
Prosus introduced ToqanClaw, a platform that lets anyone create apps
Read on MarketScreener →
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