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Seattle Advances First-of-Its-Kind Ban on 'Surveillance Pricing' by Large Grocery Chains

The Seattle City Council voted 7-2 to prohibit large supermarkets from using shoppers' personal data and browsing history to set individualized prices.

Factlen Newsroom· Updated

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Seattle's new ordinance bans grocery retailers from using shopper data to alter the prices displayed on digital shelf labels and mobile apps.From: Seattle Becomes First US City to Ban AI-Driven 'Surveillance Pricing' in Groceries

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How retailers use personal data to calculate the maximum price a specific shopper is willing to pay.From: Seattle Becomes First US City to Ban AI-Driven 'Surveillance Pricing' in Groceries ·
The grocery industry argued the ban could eliminate personalized digital coupons, potentially costing families up to $100 a month in lost discounts.From: Seattle Becomes First US City to Ban AI-Driven 'Surveillance Pricing' in Groceries ·
The ordinance targets large retailers and delivery platforms that use personal data to set individualized prices.From: Seattle Advances First-of-Its-Kind Ban on 'Surveillance Pricing' by Large Grocery Chains ·
Electronic shelf labels would be prohibited from displaying prices altered by personal data algorithms.From: Seattle Advances First-of-Its-Kind Ban on 'Surveillance Pricing' by Large Grocery Chains ·