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iPhone 18 Pro Price Expected to Jump $400 Due to 'AI-Driven Component Crisis'

Following a steep price increase driven by memory and artificial intelligence hardware costs, Apple has reduced its production orders for the iPhone 18 Pro series. The adjustment signals that consumer tolerance for premium smartphone pricing may have reached its limit despite heavy marketing around new capabilities.

Factlen Newsroom· Updated

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Illustration: Apple has scaled back production of its flagship iPhone 18 Pro following weaker-than-expected consumer demand.From: Apple Slashes iPhone 18 Pro Component Orders by 15 Percent as Price Hikes Curb Demand

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Supply chain reports indicate a 15 percent reduction in component orders for the iPhone 18 Pro series.From: Apple Slashes iPhone 18 Pro Component Orders by 15 Percent as Price Hikes Curb Demand ·
The cost of memory and silicon required for on-device AI is driving the expected price increase.From: iPhone 18 Pro Price Expected to Jump $400 Due to 'AI-Driven Component Crisis' ·
Illustration: Memory manufacturers face unexpected excess capacity as Apple scales back its procurement volume.From: Apple Slashes iPhone 18 Pro Component Orders by 15 Percent as Price Hikes Curb Demand ·
Illustration: Consumers have balked at the steep price increases introduced to cover the cost of on-device artificial intelligence.From: Apple Slashes iPhone 18 Pro Component Orders by 15 Percent as Price Hikes Curb Demand ·
Global demand for AI data center components has created a severe shortage of high-performance RAM.From: iPhone 18 Pro Price Expected to Jump $400 Due to 'AI-Driven Component Crisis' ·

Timeline

October 2026

  1. Apple Slashes iPhone 18 Pro Component Orders by 15 Percent as Price Hikes Curb Demand

September 2026

  1. iPhone 18 Pro Price Expected to Jump $400 Due to 'AI-Driven Component Crisis'