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Homebuyers Gain Leverage as Builders Increase Incentives to Move Inventory

The NAHB Housing Market Index fell to 32 in September, leading two-thirds of builders to offer financial concessions to attract sidelined buyers.

Factlen Newsroom· Updated

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With buyer traffic slowing, 38 percent of homebuilders cut prices in September to move inventory.From: US Homebuilder Sentiment Hits 2026 Low, Prompting Increased Incentives for Buyers

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The NAHB index dropped across all major components in September, with buyer traffic remaining at a depressed 23.From: US Homebuilder Sentiment Hits 2026 Low, Prompting Increased Incentives for Buyers ·
Two-thirds of builders are now utilizing sales incentives, the highest proportion recorded since December.From: US Homebuilder Sentiment Hits 2026 Low, Prompting Increased Incentives for Buyers ·
The share of homebuilders offering sales incentives and price cuts reached a 2026 high in September.From: Homebuyers Gain Leverage as Builders Increase Incentives to Move Inventory ·
Builder confidence fell to 32 in September, marking the lowest sentiment reading in a year.From: Homebuyers Gain Leverage as Builders Increase Incentives to Move Inventory ·

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