Skip to main content
Trending
Corporate earningsAi infrastructureEnergy marketsElection litigationAviation safetyCrypto securityAi governanceEnterprise aiPlatform liabilityAvian influenzaClinical trialsFederal debtPresidential runoffRpg developmentSpace debrisAir defenseAutonomous vehiclesBudget crisisBug bountiesEnergy m&aForeign investmentFranchise restructuringGene therapyPandemic treatyTranslation pathwaysUn peacekeepingWeapons testingWeight-space programmingAi copyright lawArchaeological toxicology

full timeline

FDA Approves First New Sunscreen UV Filter in Decades: Weighing Bemotrizinol Against Legacy Options

American consumers can now purchase mass-market sunscreens formulated with bemotrizinol (BEMT), as Neutrogena rolls out the first domestic products featuring the newly approved UV filter.

Factlen Newsroom· Updated

Follow FDA Approves First New Sunscreen UV Filter in Decades: Weighing Bemotrizinol Against Legacy Options in the Factlen app and get an alert when there is news. Get the app

From: Neutrogena Launches First Mass-Market Sunscreens With Bemitrizinol, The First New FDA-Approved UV Filter in 25 Years

Share this story

Key numbers

27 years
Time since last FDA sunscreen filter approval
6%
Max approved bemotrizinol concentration
18 months
Market exclusivity for Parsol Shield
310 & 340 nm
UVB and UVA absorption peaks

From: FDA Approves First New Sunscreen UV Filter in Decades: Weighing Bemotrizinol Against Legacy Options

Charts, maps and images

How the newly approved bemotrizinol compares to legacy U.S. sunscreen filters.From: FDA Approves First New Sunscreen UV Filter in Decades: Weighing Bemotrizinol Against Legacy Options ·
The 27-year innovation drought in the U.S. sunscreen market has finally ended.From: FDA Approves First New Sunscreen UV Filter in Decades: Weighing Bemotrizinol Against Legacy Options ·
BEMT allows for high SPF protection without the heavy, greasy finish typical of older domestic formulations.From: Neutrogena Launches First Mass-Market Sunscreens With Bemitrizinol, The First New FDA-Approved UV Filter in 25 Years ·
The new products mark a shift in the U.S. sun care market as legacy brands begin integrating next-generation filters.From: Neutrogena Launches First Mass-Market Sunscreens With Bemitrizinol, The First New FDA-Approved UV Filter in 25 Years ·
Shoppers will begin seeing BEMT-formulated products on retail shelves following an 18-month exclusivity window.From: FDA Approves First New Sunscreen UV Filter in Decades: Weighing Bemotrizinol Against Legacy Options ·

Timeline

September 2026

  1. Neutrogena Launches First Mass-Market Sunscreens With Bemitrizinol, The First New FDA-Approved UV Filter in 25 Years

August 2026

  1. FDA Approves First New Sunscreen UV Filter in Decades: Weighing Bemotrizinol Against Legacy Options