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EU Fines Google €890 Million for Digital Markets Act Violations on Search and Play

Google has stripped free product listings and the dedicated Shopping tab from search results across the European Economic Area to comply with the Digital Markets Act.

Factlen Newsroom· Updated

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Google has removed organic product carousels and the Shopping tab from search results in the European Economic Area.From: Google Removes Organic Product Carousels and Shopping Tab in Europe to Comply with DMA

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Key numbers

€890 million
Total DMA fine imposed on Google
€460 million
Penalty for Search self-preferencing
€430 million
Penalty for Play Store anti-steering
60 days
Window to prove compliance

From: EU Fines Google €890 Million for Digital Markets Act Violations on Search and Play

Charts, maps and images

Product carousel visibility plummeted across EEA countries following the DMA compliance update.From: Google Removes Organic Product Carousels and Shopping Tab in Europe to Comply with DMA ·
European search results now prioritize third-party comparison aggregators over direct product listings.From: Google Removes Organic Product Carousels and Shopping Tab in Europe to Comply with DMA ·
Breakdown of the European Commission's dual enforcement decisions against Google.From: EU Fines Google €890 Million for Digital Markets Act Violations on Search and Play ·
Under the DMA, tech gatekeepers must now provide retained records proving their algorithms do not discriminate against competitors.From: EU Fines Google €890 Million for Digital Markets Act Violations on Search and Play ·

Timeline

September 2026

  1. Google Removes Organic Product Carousels and Shopping Tab in Europe to Comply with DMA

August 2026

  1. EU Fines Google €890 Million for Digital Markets Act Violations on Search and Play