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Disney Challenges IMAX Monopoly with New 'Infinity Vision' Premium Theatrical Format

Disney has returned the 2019 blockbuster to theaters as 'Avengers: Endgame Encore,' adding four minutes of new footage to bridge the narrative to December's 'Avengers: Doomsday'. The re-release also serves as a launch vehicle for Disney's new 'Infinity Vision' premium theatrical format.

Factlen Newsroom· Updated

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Disney's re-release of the 2019 blockbuster serves as both a narrative bridge and a launchpad for its new premium screen format.From: Marvel Re-Releases 'Avengers: Endgame' With Four New Scenes Setting Up 'Doomsday'

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Key numbers

75
Initial U.S. theaters certified
300
International theaters certified
40%
Box office share from PLF screens
3 weeks
IMAX exclusivity window for Dune 3

From: Disney Challenges IMAX Monopoly with New 'Infinity Vision' Premium Theatrical Format

Charts, maps and images

The initial rollout scale and financial stakes of Disney's Infinity Vision format.From: Disney Challenges IMAX Monopoly with New 'Infinity Vision' Premium Theatrical Format ·
Premium large-format screens have become a critical revenue driver for modern blockbusters.From: Disney Challenges IMAX Monopoly with New 'Infinity Vision' Premium Theatrical Format ·
The re-release is being used to launch Disney's 'Infinity Vision' certification for premium large-format screens.From: Marvel Re-Releases 'Avengers: Endgame' With Four New Scenes Setting Up 'Doomsday' ·
Fans are returning to theaters to catch the four minutes of new footage setting up December's Avengers: Doomsday.From: Marvel Re-Releases 'Avengers: Endgame' With Four New Scenes Setting Up 'Doomsday' ·
To earn the Infinity Vision badge, theaters must feature massive screens, laser projection, and spatial audio.From: Disney Challenges IMAX Monopoly with New 'Infinity Vision' Premium Theatrical Format ·

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